SEO

Digital Marketing

AI Search & SEO - What Marketers Should Really Be Asking

What to say when stakeholders ask why their brand isn't in ChatGPT or Gemini - and the questions marketers should ask instead.

30 Jun 2025

Digital Marketing

Large Ecommerce Sitemap Specifications

Sitemap specification for a large ecommerce site with high inventory churn, written in Agile Given/When/Then format.

28 May 2017

Digital Marketing

How to make Google algorithms work for you

Every second of every day Google's algorithms work to deliver relevant results, but how can you use them to help your site?

27 Jan 2015

Digital Marketing

Content Marketing in 2011: Lessons from a Year of Algorithm Changes

Six months with Google's Caffeine update. Here's what actually changed for publishers.

01 Dec 2010

Digital Marketing

Why Google Places is the Future of Local Marketing

Google Places is five months old and already reshaping local search. What this means for local businesses and marketers.

28 Sep 2010